New. Less hairfall due to breakage. Salon proven to strengthen as well as Pureology Strength Cure. Formulated for Ultimate Strength. Anti-Breakage Serum: Infused with B7 biotin, a fortifying vitamin known for its superior hair strengthening benefits, this range reduces breakage by 95% (vs. non-conditioning shampoo) for dramatically less hair fall. With fortifying vitamin B7 biotin. This Anti-Breakage Serum, infused with B7 biotin, wraps each strand in a protective seal for advanced hair fall defense. Anti-Breakage Serum with B7 Biotin: 95% less breakage (vs. non-conditioning shampoo); advanced hair fall defense; hair is 20x stronger (vs. non-conditioning shampoo). Helping America live beautifully since 1937. Questions or Comments: Visit www.suave.com or call 1-800-782-8301. Made in USA.